Global Business Management concentrates on industrial services from their development up to their launch on international markets. This includes innovation projects as well as projects in the areas of sales and marketing, export management and intercultural and international adaptations of services, products and business models. The latest research findings are immediately transferred to the Global Sales and Marketing study programs (Bachelor, Master, MBA) at the University of Applied Sciences Upper Austria, Management Campus in Steyr. These programs focus on application-oriented sales management for industrial customers, B2B marketing, export, international trade and intercultural management.

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The University of Applied Sciences Upper Austria is actively participating in over 300 R&D projects annually with over 600 national and international business and scientific partners in the fields of computer science, communication, media, health & social affairs, management as well as technology and environmental sciences. The university’s R&D enhances its co-operation partners’ competitiveness with innovation and supports the Upper Austrian region as a business location with the implementation of research results. Furthermore, synergies between R&D, teaching and business are optimally used to further develop the university courses.